With the popularity of doll machines in recent years, more and more people want to join the management team. However, many people believe that simply placing the doll machine in places such as shopping malls or amusement parks can easily make money. But that's not the case. To achieve long-term stable operation of the doll machine, we need to learn to manage it well.
In recent years, the doll grabbing machine market has started to explode, and the market demand has been increasing year by year. According to statistics, the number of doll machines in China has exceeded 1.3 million, and is still growing at a rate of 230000 units per year. It can be seen that the current is the golden age for joining the baby grabbing machine, and many people want to take a share.
Let's analyze different ways of operating doll machines and explore their pros and cons.
Intensive cultivation refers to the establishment of a doll machine on a pavement or several nearby areas, with one to two people responsible for managing, placing dolls, selling coins, receiving coins, and carrying out small activities. This way of management is in place, customers have a strong willingness to consume, and there are on duty personnel who can promptly detect and solve machine faults, and can listen to customer opinions in a timely manner. Usually, it also cooperates with some store activities, such as exchanging ten small dolls for one big doll. This operation method can maximize the benefits of a single shop, but due to the characteristics of the doll machine, it requires a couple's shop or someone to be responsible for it.
On the basis of traditional operations, a large-scale operation model has been achieved through a series of technical means, and experimental operations have been conducted in some regions.
Extensive management refers to finding as many venues as possible and increasing the number of doll machines. During the golden period of doll machine operation, due to the low rent of the venue, this method can achieve considerable benefits. However, as the market gradually matures, fewer and fewer people are adopting this strategy. At present, some of our equipment is used for site layout. According to the analysis of the returned data, even in places with low pedestrian flow, it can generate a certain amount of income, which is enough to offset the low venue rent. Therefore, in certain regions, this approach is still feasible.
Minimal resource operation refers to minimizing operational costs and maximizing profits through various means. For example, our device has WeChat official account powder suction function, forwarding circle of friends function and LED advertising screen. Operators usually use these functions to negotiate with venues such as shopping malls and cinemas, with the aim of reducing rent. This approach may result in less than ideal site area and location, but its advantages lie in low rent, trial and error costs, and short cycles. If the effect is good, we can continue to expand the scale; If the effect is not good, you can directly withdraw and search for the next target.
The high-end boutique route refers to the production of high-end dolls, some even with IP authorization. The production cost of this type of doll is relatively high (usually between 40 and 50 yuan), the game price is high, and the success rate is high. This method is suitable for the local environment, and the placement of the doll machine is very important, usually achieving the best effect in high-end consumer places. By increasing the game's unit price and doll level, the revenue will multiply. Users have a strong willingness to spread (possibly due to a flaunting mentality), resulting in a higher proportion of secondary or indirect consumption. As long as it is managed properly, the results will be very good.
In summary, we can summarize the general business model of doll machines. In theory, we are just selling various dolls to consumers through a game. As for the specific interaction process, it can be diverse, with each point and city having their own characteristics. In the business process, we should not stick to dogmatic methods, but pay attention to various details encountered in the operation. It is very likely that a single word or action from a customer can awaken the operator and open up new profit points.